Start by engaging your viewers right away by asking simple questions they can easily answer. More engagement gets higher priority in the news feed. The more comments and reactions you have during your live show, the more Facebook’s algorithm senses that your Live broadcast appears to be popular right now. While you are live, it’s important to maintain consistent viewer interaction since this real-time activity is a key factor in getting high rankings from Facebook’s algorithms and greater visibility. Upon going live, have someone post notifications that your show is now live to remind people to join, and during the show, post links and highlights of the live show, if possible, to draw people in.
#MIMOLIVE FACEBOOK ERROR PROFESSIONAL#
In this way, you look professional and don’t totally disappoint viewers that tuned in. If you’re counting on featuring a high-profile guest, prepare interesting content to cover in the event the guest cancels at the last minute. If your viewers are still there, and haven’t dropped off right away, you can play-out this recording, or give them links to where they can access it on demand, even though it’s not the live experience you originally planned. Pre-record a technical “run-through” of the show or have other pieces of content to broadcast in the event of technical failure: Yes, consider running through your show in advance, recording it, and having it ready to roll as Plan B. Thanks to my buddy, Gary San Angel, for sharing this tip! Facebook will think your stream is illegitimate / spammy and will SUSPEND your entire Facebook page/account. When testing Facebook Live (or at any time), do NOT send a signal of a static image to your stream for an extended period of time (exact time unknown - a few minutes -> OK. That way, you’ll get the best idea of the ambient noise, lighting conditions, traffic, activity, electrical service, Internet connectivity, among other factors, and deal with them before they possibly impact your show in a negative way. Pre-show Technical and Content ConsiderationsĬonduct a site survey, preferably, at the same time of day that your live event will be taking place. Set up a way for users to opt-in to an email list for future videos and related live events. Post a pre-show promotion video - Since video is ranked highly in the News Feed, posting a short video promoting your live show can help to build buzz and boost viewership.ĭesign a landing page or website to generate web traffic and interest during and after your live broadcast Pre-event “boosting” of your scheduled live video is not currently possible on Facebook.
Users can do this by hovering over the Following button on your business page, and then clicking the edit pencil next to Notifications, and selecting All Live Posts. The scheduled Live broadcast shows up on your business page Timeline as a regular post and your audience can tap/click once to get a reminder when you go live.Įncourage users to opt-in for “Live Notifications" - This will alert users immediately when you start a live stream. However, this feature is only available to those broadcasting via third-party apps, such as Wirecast on the desktop. Schedule your live broadcast - Facebook allows you to schedule your live broadcast up to seven days in advance. Pre-show Marketing Considerations / Notes I have reorganized information and made additions, subtractions and modifications, but some content is straight from the paper. Below are a selection of favorite notes, ideas, thoughts and best practices from the paper. The Telestream " Guide to Streaming to Facebook Live 2018" white paper on the Streaming Media website is well-worth reading if you have a few minutes to spare.
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